Land Rover celebrated 25 years in North America during the 2012 New York Auto Show in New York City Tuesday at an exclusive VIP celebration where the 1987 Range Rover Classic and 2012 Range Rover Evoque were on display.
Customers attending the event were the first to see the the new DC100 expedition version. To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use.
Earlier in the day consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.
“The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world,” said Kim McCullough, Brand Vice President, Land Rover North America. “With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last.”
This news item is courtesy of Land Rover World magazine.