IN CASE OF EMERGENCY: EAT THIS BOOK

While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert.

Land Rover UAE have created a survival guide, which explains the basics for staying alive in the Arabian Desert. They researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. Continue reading

lrwcat
Comments 3

GETTING A BRAZILIAN

Jaguar Land Rover is apparently taking part in talks with a number of manufacturers in Brazil to build a local assembly plant.

This would be in addition to the already announced operations in India, China and Russia as they seek to make deeper inroads into these emerging markets. The vast majority of the UK’s production is now exported with China taking the lion share now that demand is shrinking in the US and Europe.

As we previously reported, JLR has agreed to enter a joint venture in China with Chery Automobile Co. to build and develop vehicles for the world’s biggest automobile market. Continue reading

land-rover-logo_226
Comments 0

LAND ROVER GETS MINIFIED

It is looking increasingly more likely that Land Rover is going to follow the footsteps of BMW Mini and increase the range of vehicles all based on one model.

The modern Mini has spawned a multitude of variants catering for a huge range of customers and the DC100 and a rumoured ‘baby’ Evoque could be following that formula.

Land Rover design director Gerry McGovern recently confirmed to Autocar that the brand has plans for expansion into new market segments. Continue reading

mini226
Comments 4

LUXURIOUS DISCOVERY

A Discovery 4 HSE ‘Luxury Special Edition’ has been revealed at the New York Motor Show. Due to go on sale in the UK from July with prices starting at £57,000.

The new model, available only in Santorini Black with silver detailing including a bright metal ‘HSE Luxury’ badge, was described by Land Rover’s global brand director John Edwards as, “probably the most luxurious specification yet offered on the Discovery 4”. Continue reading

luxury-discovery226
Comments 0
Page:1234